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Strategic Storytelling provides best practice storytelling strategies, processes and tools that will improve the way leaders, managers and individual contributors communicate business-critical information to internal and external audiences to drive specific business results.

Based on The Complete Approach® Methodology, Strategic Storytelling provides participants with the practical and intuitive strategies that will enable them to create intentional, audience-focused and authentic stories that support & encourage engagement across all communication situations.


The program maximizes learning through interactive discussions and application to "real-life" business critical information. Specifically, participants will:

  • Understand why storytelling is a vital component within all business communications
  • Understand the "Art and Science" of intuitive storytelling
  • Learn how stories create and build audience conviction and receptivity towards information
  • Learn how to use stories to emphasize, illuminate and reinforce purpose, key points and expected actions
  • Follow a simple and instinctive process for quickly identifying and including meaningful stories throughout any communication


  • 2-hour instructor-led program; in-person or via web-conferencing, available only for leaders who have previously participated in a Strategic Leadership Communications program; maximum 24 participants
  • Interactive discussions with exercises that enable participants to apply the principles, strategies and processes learned throughout the program
  • Continuous post-program telephone and e-mail support for all participants