Strategic Communications

Download as .pdf

Enhances the way leaders, managers and individual contributors communicate business-critical information to internal and external audiences to drive specific business results.

Strategic Communications provides participants The Complete Approach® methodology when preparing for, delivering and sustaining their business communications, enabling them to be effective, credible and strategic communicators.


Individuals will be well organized, audience-focused, confident and persuasive communicating ideas to any audience. Specifically, each participant will be able to:
  • Develop an intentional brand to establish accurate impressions and perceptions
  • Incorporate a set of strategic communication principles that support all business communications
  • Utilize a planning process that helps assess audiences and frames & formats communications to create audience-focused, consistent, explicit and engaging communications
  • Understand how vocal and visual behaviors support Intentional Brand, audience perceptions and authentic communications
  • Develop questions to stimulate interactions that create conversations, clarify understanding and promote audience participation


Participants should bring current, real-life business-critical information they plan on communicating after the program. The program will be used to help the participants prepare a plan for communicating this information and practice executing their plan.


  • 4-hour instructor-led program or via web-conferencing for up to 25 participants
  • Interactive discussions and individual and group exercises to apply the principles, strategies and processes learned to real-life communication situations
  • Continuous post-program telephone and e-mail support for all participants